The business world has a structure that is updated every day. There are new perspectives, new paradigm changes and new developments in fields such as management, trade and marketing. These developments and changes are brought to the agenda in national and international media, and information is provided to the entire public. In this study, this idea was also taken into consideration and the study was prepared in order to contribute to the national literature by bringing together current management, trade and marketing studies. There are many problems faced by businesses that form the basis of every economy and waiting to be solved. Ignoring these problems can cause chronic damage to the business and result in the inability to ensure its sustainability in the future. When these problems are in the main elements such as management, marketing and trade, it is inevitable to encounter much greater losses. Focusing on these areas and following the developments constitute an important value.