Tourism, which is one of the most important phenomena of the modern age, has an important place in our lives. Tourism is one of the largest service sectors with its enormous economy and is one of the most important elements of today’s world with its sociological and human effects. Internet and mobile technologies, which are the two most important motivators of the digitalization process, have affected the whole world in the last two decades. The tourism sector also took its share from this change. Tourism movements have entered into a process of change from mass to individuality. Tourism actors who want to comprehend individual tourism movements and the new tourism conception that has emerged, have to master some issues of the new age.